Friday 24 June 2011

Meme shedding

"Meme shedding" refers to the liberal shedding by hosts of copies of their memes into their environment.

The term was named by analogy with virus shedding - which refers the way infected hosts often liberally shed viruses they are infected with into their environment - so that they can go on to infect others.

Meme shedding is a very commonly-used advertising technique. Using logos on products result in meme-shedding. Display advertising works using meme shedding. For many memes, public display in a populated area is sufficient to create copies of the meme in the minds of many people.

The internet now allows meme shedding to take place on a global scale - and it is now possible for one individual to infect millions of others with their memes.

Much meme shedding takes place using visual media - but there is also audio meme shedding. Here is a video illustrating some attempted religious meme-shedding:

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